From Shopify setup to marketplace operations, from custom software to AI automation — practical guides and experience for brands that want to grow.
Card data and passwords do not travel. Test data masking, time-limited access, count-sample-total verification, a written rollback plan and destroying copies.
What overselling costs your seller score and Buy Box, using webhooks alongside polling, buffer stock strategy, and why price should differ per channel.
Required and recommended structured data fields, how Google cross-checks rating data, the variant page decision, and the cost of copying manufacturer copy.
The ROAS in your panel can hide the fact that you are losing money. How to calculate break-even ROAS, which threshold turns advertising into a loss, and how to manage campaigns weekly.
Shopify Payments is unavailable in Turkey, so transaction fees stack. The break-even revenue calculation for plan choice, the Lighthouse threshold for themes, and a pre-launch checklist.
The three costs of manual entry: time, errors and delay. Which tasks to automate, choosing between API, webhook, file and RPA, and handling systems with no API.
Which four events are essential, how to fill the parameters, why transaction_id must be the order number, and how to reconcile the setup with your store admin.
Automation is good at reorganising information, not producing it. Where it helps, where it fails, the human review flow and the scale trap.
Abandonment causes in order of impact: unexpected shipping, forced registration, long forms. A concrete fix for each and a three-step recovery email sequence.
60% of traffic is mobile but only 30% of conversions. Breaking the funnel into four rates, ranking abandonment causes, and concrete fixes for the mobile gap.
A comparison of Trendyol, Hepsiburada, N11 and Amazon commission rates, the hidden service fees, and the real margin formula including returns and advertising — with two worked examples.
Do you actually need an app? Custom versus public distribution, extension-only apps that need no backend, and the checkout.liquid migration whose deadline has passed.