E-Commerce Consulting
Before you raise the ad budget, you need to find where the problem actually is. That's where we look.
For most brands the e-commerce problem isn't a lack of traffic — it's that the traffic doesn't convert into sales. Visitors arrive but don't add to cart; they add to cart but don't complete checkout; they buy but never return. Any investment made without knowing which of these three points is leaking is built on guesswork.
Our e-commerce consulting service builds a concrete picture by examining your store data, user behaviour, channel performance, price positioning and operational processes together. The outcome isn't a deck of generic advice; it's a prioritised list of actions that are actionable and measurable in their impact.
At the end of the engagement we can carry out the work ourselves, or your own team can follow the roadmap. Either way, you're left with a clear plan.
Conversion funnel analysis
We measure every step from the visitor's arrival to completing an order. Which category has a high exit rate, which product page draws interest but doesn't convert, at which stage of checkout people drop off — we lay this out with data.
The findings that emerge are ranked by estimated impact and implementation difficulty. That way you tackle the quick wins — low effort, high return — first.
Channel and pricing strategy
Striking the balance between your own site, marketplaces, social commerce and physical retail is a strategic decision. Each channel has a different cost, commission structure, customer ownership and impact on your brand.
We work out together which product group is more profitable on which channel, how marketplace commissions affect your real profit margin, and your cross-channel pricing policy.
Operations and customer loyalty
Order preparation time, stock accuracy, return rate and customer-service response time directly affect the repeat-purchase rate. We identify operational bottlenecks and determine which steps can be automated.
We also offer e-mail flows, loyalty-programme design and segmentation recommendations to increase customer lifetime value. Winning a new customer costs far more than keeping an existing one.
What's included in this service?
- Store and conversion-funnel audit
- Verification of analytics setup and data-reliability check
- Channel profitability analysis (site, marketplace, social commerce)
- Pricing and campaign strategy
- Product category and catalogue structure review
- Operational bottleneck identification
- Customer-retention and CRM flow recommendations
- A prioritised implementation roadmap
- Monthly follow-up and measurement meetings
How we work
Data gathering
We examine your analytics, sales and operations data.
Analysis
Leak points and areas of opportunity are laid out in numbers.
Roadmap
Priority actions are presented with expected impact and timing.
Follow-up
Post-implementation results are measured and the plan is updated.
Common questions about e-commerce consulting
How long does your consulting engagement take?
A thorough audit and roadmap typically takes 2–4 weeks. For brands that prefer to continue with a monthly follow-up model, we offer ongoing consulting packages.
Is it suitable for smaller brands too?
Yes. For brands that are just starting to grow, the right decisions made early prevent far costlier fixes later. We scope the work to your size.
Do you also carry out the recommendations?
If you like, yes. With our development, integration and marketplace-operations teams we can execute the roadmap. And if you prefer to proceed with your own team, the plan is prepared in enough detail to be actionable.
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Let's find the steps that will grow your sales
Let's look at your current data, decide where to focus first, and come back within 2 business days with a clear roadmap.