Guides on Shopify store setup, conversion optimisation and e-commerce growth.
The thresholds Shopify publishes itself: CLS 0.1, INP 200ms, Lighthouse 60 for the Theme Store. The five highest-impact fixes, how apps affect the score, and lab versus field data.
What you lose in a migration is rankings, not products. The URL structure difference, building the redirect matrix, what does not transfer, and 60 days of monitoring.
Shopify Payments is unavailable in Turkey, so transaction fees stack. The break-even revenue calculation for plan choice, the Lighthouse threshold for themes, and a pre-launch checklist.
Abandonment causes in order of impact: unexpected shipping, forced registration, long forms. A concrete fix for each and a three-step recovery email sequence.
60% of traffic is mobile but only 30% of conversions. Breaking the funnel into four rates, ranking abandonment causes, and concrete fixes for the mobile gap.
Do you actually need an app? Custom versus public distribution, extension-only apps that need no backend, and the checkout.liquid migration whose deadline has passed.